EMILY DICKSON
PR professional with digital storytelling skill
ABOUT ME
Every story needs an audience. Yet, reaching audiences is challenging given the multitude of channels available. This is where I can assist. With my practical PR training from Humber College and my theoretical grounding from McMaster, I know words matter, but so does how and when we relate these messages.
With my curiosity, practice and experience in digital I use analytics to help define the tactics of who and when. I use my creativity and love of words to find a message to resonate. And with solid understanding of all digital platforms from blogs to social, I can shape these messages to land maximum benefit. My hope is the messages have evoked positive change. Strategically, I also see how digital works within traditional communications from face-to-face to media to employee mediums. More, with a thorough understanding of customer relations and experience, I can ensure all works to achieve their goals.
My skills align well to a digital environment, working with companies who leverage this platform to reach clients with meaningful and desirable messages or offers. I like the science of digital to help predict success, or mitigate problems.

Detail-oriented, adaptable and a critical thinker, I succeed under pressure while maintaining a positive level head. I am always prepared to go into a situation knowing my audience while providing logical facts.
EDUCATION
Where I studied
September 2015Â - April 2020
MCMASTER UNIVERSITY
Bachelor of Arts - Communication Studies
Dean's list - 2016-2019
Completed courses in Public Relations, Human Communication, Digital Cultures, Social Media Activism, Intellectual Property Law and Professional Writing.
September 2019 - April 2020
HUMBER COLLEGE
Public Relations Post Graduate Certificate
Completed courses in Media Relations, Public Affairs, Strategic Communications, Social and Digital Media, Change Management, Research for PR, Event Planning, Marketing Communications, and Writing for PR.
PORTFOLIO
My Work
SOCIAL MEDIA CONTENT CREATION
Marley Coffee.
Attached is a social media content creation sample for Marley Coffee. for a school assignment.
Note: Information presented in this file is fictional and for educational purposes only. Not affiliated with Marley Coffee.
BLOG POST
Five Ways to Stage a Book for Instagram
Attached is a copy of a blog post written for a school project. Pictures in file are owned and taken by me.
MEDIA KIT
Roots Canada
Attached is a media kit for Roots Canada, written for a school project. This project was a collaborative effort with one other person. I was responsible for the media advisory, the news release, biographies, and the pitch.
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Note: Information presented in this file is fictional and for educational purposes only. Not affiliated with Roots Canada.
SOCIAL MEDIA NEWS RELEASE
DishIt Toronto
Attached you will find a Social Media News Release for a fictitious company written for a school project.
Note: Information presented in this file is fictional and for educational purposes only. Company is fictional.
MEDIA RELATIONS PLAN
AMCE Brewery
Attached is a media relations plan for the fictional reopening of a brewery in the Grey-Bruce County area.
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Note: Information presented in this file is fictional and for educational purposes only.
ACTION PLAN
Hamilton LRT
On a team of two, this plan outlines several methods of support and outreach to different stakeholders in the surrounding Hamilton area.
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Note: Information presented in this file is fictional and for educational purposes only. Not affiliated with Metrolinx.
NEWSLETTER
Climate Action Network
Attached is a Newsletter designed for a school project on Climate Change News.
Note: Information presented in this file is fictional and for educational purposes only. Not affiliated with the Climate Action Network.
CRISIS NEWS RELEASE
Hamilton Health Sciences
Attached is a fictional News Release dealing with a crisis communications scenario for Hamilton Health Sciences.
Note: Information presented in this file is fictional and for educational purposes only. Not affiliated with Hamilton Health Sciences.
EVENT: '90SÂ ALCOHOL AWARENESS
Marketing and Promotions
Humber PR post-graduate students were responsible for hosting Humber College's 2019 annual alcohol awareness event. The marketing and promotions committee was responsible for the creation and dissemination of a promotional video. Attached is the video for this event.
MATTE STORY
Sobeys Inc.
Attached is a Matte Story written on Farmer's Market Tips for a school project.
Note: Information presented in this file is fictional and for educational purposes only. Not affiliated with Sobeys Inc.
GRAPHICS AND SOCIAL MEDIA
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